Quinn Campaign Releases Second Television Ad: With Manny’s Law, Christine Quinn Refused to Let Another Family Suffer
The Quinn campaign launched its second television ad of the primary campaign with another significant network and cable television ad buy featuring a testimonial from Levia Prieto, whose son passed away while waiting for insurance coverage to receive treatment at a New York hospital. The commercial, wholly narrated by Mrs. Prieto, describes how Christine Quinn upon learning of the tragedy, took up the fight to have the law changed in the aftermath of Manny’s death. The ad, titled ‘Manny’s Law,’ highlights one of the greatest advantages Quinn has over her opponents, a record of actual results for middle class families.
The ad features, Levia Prieto, the mother of Manny Lanza, the namesake of Manny’s Law. Lanza suffered from arteriovenous malformation, a serious brain condition that causes bulging blood vessels and seizures. While he worked 50 hours a week at a fast food restaurant, he did not have insurance and did not qualify for Medicaid. Despite being referred to a New York hospital, he was reportedly refused treatment because of a lack of insurance. Ultimately, Manny passed away in his sleep at 24 years of age, before he was able to obtain Medicaid and have surgery.
Upon hearing the tragic news of Manny’s death, Christine Quinn reached out to Manny’s parents and took up the cause: to ensure that never again would someone be denied care in New York City because they did not have health insurance and did not know their right to care. True to that commitment, the very first bill Christine Quinn introduced after being elected Speaker of the City Council was the Patient Information Act. ‘Manny’s Law’ required hospitals in New York develop comprehensive financial aid programs for uninsured and underinsured patients. Quinn’s advocacy ultimately led to a state law requiring hospitals to post language-appropriate information about the availability of financial assistance to patients. After passage of the law, Quinn and the City Council conducted vigorous oversight to ensure citywide compliance.
In the video, Mrs. Prieto, describes in very personal terms how, after the death of her son, Christine Quinn reached out to make sure such a tragedy never happens again.
Quinn, who wrapped up fundraising for the primary two years ago, has a significant financial and organizational advantage over her opponents, which has allowed her to go on the air earlier than her opponents. This is the second major television ad buy for Quinn. The ad was jointly produced by SKDKnickerbocker and Mark Guma Communications.